Unfortunately, SEO is often touted as a black box product. You’ve heard by now that you need it for traffic, and the reward of getting the top rank on the search results page is definitely an enticing one. However, most other firms aren’t willing to share how they’re accomplishing this for your business; if they’re not using legitimate tactics, you’re the one who will suffer as a result.

That is the biggest reason we at DotComWebDesign have complete transparency; we work hard to ensure that you always understand what our team is doing and what our strategies are. One major component to good traffic includes keyword-focused landing pages. In our experience, people tend to have difficulty understanding the importance of having an SEO landing page and another blog, so we’ve decided to help provide some clarify.

Developing Landing Sites

The primary goal of a landing page is to get someone to your website and have them stay. One way we do this is to write a page targeted to a specific long tail keyword and its variations. We put the keywords into the content of the page along with the header, the subhead and the meta description. When correctly optimized by an expert, the page ranks highly for the keyword, which generates new traffic from those who are looking for that keyword. By providing an optimized page, we increase the odds of quality traffic, meaning those who are here in search for your products and services.

Next, we must develop these pages to grab attention long enough to get the reader to keep clicking around the website. This is the primary reason you want a landing page that is written well rather than something that just lists keywords over and over again. It can also help to include videos or photos to maintain attention, increasing the likelihood of readers exploring the website, turning into conversions.

These pages we develop don’t show on your website’s main navigation, meaning it should not substitute website content. When we implement landing pages on a website, they exist to draw in additional search traffic to your website, helping to nudge that traffic toward a conversion page.

Our Strategy at DotComWebDesign

Directing Traffic
After spending time optimizing your website for search engines, you might have already found that not enough people move past your home page. That’s where we come in — at this point, you must take steps to get visitors to continue on deeper into your website.

We work closely with your team to determine what a visitor to your website experiences. Typically, a home page is broad and general to give an overview for what you do. Unique visitors are here in search for a specific thing. We work to help you bring unique visitors to the correct part of your website.

80/20 Rule
The 80/20 rule is a good one to follow in general, but it also applies to landing pages and business. About 80 percent of your business will come from 20 percent of your customers, while 80 percent of your customers tend to buy 20 percent of your products. As such, 80 percent of the visitors to your website are looking for those 20 percent of your products. Our job is to help get them to the right products as quickly as possible.

For this, we analyze the situation and look for traffic patterns. When we know where you want your website visitors to end up, we come up with a program for that part of your business. As a result, your website will receive targeted hits to convince visitors that you’re providing accurate results for their searches.

Generating Leads From Visitors
Search engine optimization and landing site development rapidly builds trust, which is important in converting them into clients and leads. We help develop a lead from your website by assuring visitors that your website addresses their search; we want them to know they’re in the right place. Visitors abandon websites quickly when it doesn’t meet their expectations.

Contact Forms
A properly constructed landing website is the first step to convincing someone to fill out a form. Otherwise, the visitor is simply left asking why they should fill out a form and provide information when they don’t know what will happen to it.

Our team has built enough contact forms to learn which ones work and what gets visitors to agree to use them.

If you’re ready to learn more about the services we have to offer, feel free to get in touch with us. Our team is prepared to answer any questions you may have and explain the process along the way. There’s no magic to the services we provide: just hard work and dedication.