We live in a highly competitive world. Whether you are new to business or have been in operation for a number of years, we now have access to the worldwide web, allowing you to reach customers on a global basis. While the opportunities are endless, the fact remains that business owners must be strategic and continually implement new lead processing solutions. When keeping up in today’s business world, there are some tips to follow to ensure you expand your reach to its fullest potential.

Making the Most of Social Media

Let’s face it. Social media has taken the world by storm. Currently, more than 500 million people use Facebook, and of those, half of them can access the site remotely from their mobile devices. Therefore, marketing using social media can help you generate numerous new leads, but it takes time and effort. Our company can help. We are skilled in keeping social media current, and among the strategies we can help you employ include:

• Keeping the page updated with relevent information
• Helping keep you in touch with customers through real-time engagement
• Ensuring your company website and social media sites are linked together

Search Engine Optimization

Much like spiders, search engines “crawl” the web looking for attractive features on well-strategized websites that will best match those surfing the web with relevant information. While you may spend days creating an attractive and easy-to-navigate website, you will fail in generating the leads you need if you do not regularly review your SEO efforts.

However, you also have a business to run, and it can be difficult to manage these efforts and maximize your results. That’s where our staff can take the reins. We have the tools and knowledge to keep up with the requirements of search engines, identify keywords that will increase your search results, and keep your webpage, blog, social media and other efforts fresh and full of the content that your customers are looking for.

Pay-Per-Click Campaign

Another effective technique within your reach is pay-per-click campaigns. Using this method, you are able to work with another website related to your industry. Here, you can place an advertisement, and you only pay when someone clicks on your ad.

One of the best methods to make the most of your PPC campaign is to create long-tail keywords. These phrases are more specific as they usually consist of around three words. Shorter terms tend to be higher in volume, therefore making them highly competitive. The staff here at DotComWebDesign can help identify the most effective long-tail keywords in your industry, helping you achieve the highest number of leads to advance your business.

Networking With Other Vendors

With competition at an all-time high, it can be easy to overlook the benefits of working together with other vendors who compliment your business. Cross-promotions can prove highly effective. For example, if you sell plumbing supplies, you could consider a promotion working with a vendor specializing in cabinetry. Together, you can come up with a campaign with special offers for those going through a bathroom remodel. The two businesses can take advantage of the leads of the other, helping to establish a symbiotic relationship everyone can benefit from. We are here to help you if you feel you could benefit from such a promotion.

Ensuring Quality Content

All too often, people misuse their lead processing efforts. For example, they may identify a few keywords and stuff them within a few paragraphs of text. Not only do the search engines keep an eye on this activity, but consumers will pick up on this. Getting a lead to visit your website or social media platform is only half the battle. You must also keep them interested. Keep in mind, they have thousands of other websites they can turn to. Therefore, when creating a blog post or updating your home page, incorporate keywords in context.

What most find overwhelming is updating their website with fresh, new content on a regular basis. After all, it can be time consuming. We can take the difficulty out of this never-ending task. When you count on us, you can rest assured that your leads will be presented with quality content that is regularly updated, keeping them informed and representing your company as a qualified leader in the field.

Benefits of Live Chat

Customer service is important, and consumers today expect instant gratification. While you may already have an automated system set up for callers, many don’t want to deal with the hassle of the wait. If you have not already set up an online chat option on your website, this is something you may want to consider. Having the ability to quickly speak with a representative online often makes the difference between gaining or losing a potential lead.

Engaging With Past Customers

Not only can we help you continually bring in new business, but we can also employ remedies to retain the customers you already have. With access to so much technology, our staff can help you easily keep in touch with customers. Whether you wish to establish an email newsletter or keep them updated with special offers, we can help you explore your options and make the most of the various retention tools we have to offer.

Business Success is Within Your Reach

Even if you have been in business for years, you don’t have to learn all of the intricacies of lead processing. After all, it can get quite confusing, and search engines such as Google are constantly changing their parameters. You can take advantage of the thousands of customers seeking your products or services, and the staff here at DotComWebDesign is here to help. Keeping up with online marketing strategies is what we do, and we get to know the nature of your business so we can help you maximize your lead processing efforts. Contact us today to see how we can put our expertise to work for you.