We live in a highly visual society. Having the right visuals is of the utmost importance if you are trying to market a product. No matter how good your product or service may be, no one will take any notice if it is not projected to them correctly through multimedia.

Even text based social media platforms such as Twitter and Facebook have announced their decision to move to a motion graphics landscape. If this does not sound the death knell for the text based website, then nothing will. As a small or startup business, you need to be ahead of the curve when it comes to your marketing technique. It will be even more difficult for you to break through the advertising noise that comes from all sides and threatens to take your potential customers away from you. One of the best ways to counter this noise is with professional graphics, and this can be best assisted by a motion graphics design agency.

– What exactly is a motion graphics design agency?

In order to understand exactly what a motion graphics design agency does, you need to first grasp the difference between motion graphics and other kind of video marketing design structures.

The big difference between motion graphics and other kinds of graphics is basic: Motion graphics usually deal with hand-drawn, pixilated or animated sprites rather than live video. The discipline of motion graphics is in creating a smooth transition between frames in order to achieve a solid animation and ensure that the animation itself is bringing across the intended message. In this way, a motion graphic design agency may also be a marketing agency in a secondary capacity.

In order to choose the right motion graphics design agency to partner with your company, you should take a look at the “reel” of the company. This is a short animation or presentation of the past work of the firm. However, even younger agencies should have a demo reel of projects that they have made simply to showcase their talents. Do not consider any motion graphics design agency that does not have a reel that they are willing to show you at the drop of a hat.

The best motion graphics design agencies of today will be able to work with all kinds of graphics. This includes highly technical looking 3-D graphics or cartoonish graphics that you might find on early morning Saturday programming. The difference is the view that your company is trying to bring across and the audience that you are marketing to. Although even the best motion graphics design agency will not have a reel that you can just pick off the shelf and use like a jar of peanut butter, they should have a design style that fits into what you are doing.

– How important is it to partner with the right motion graphics design agency?

The initial presentation of your business to a customer will be the only presentation if it does not immediately grab that person. If you are new business without a truly established presence on the Internet, then you will definitely have to make a great first impression to even begin interacting with a potential customer in a serious way.

A good graphics agency will be able to take your skeleton ideas and flesh them out. Although you will be the strategy behind the message, you still need a professional agency to compete with the other professional graphics agencies that are being hired by your competition. Think of how you yourself consume: Do you move toward the company with the wherewithal to invest in their marketing message? Have you ever looked beyond an unprofessional marketing message and tried a product anyway? When most people view how they act towards the business of other people, then they will be much more logical about how they present their own to the public.

The right graphics agency will provide a long term partnership for a company. They will be able to grow with you as well as provide inside information to your company about new technologies that you may look to incorporate into your marketing.

– Why should I partner with a motion graphics design agency?

In order to give your company the best chance of growth, it is necessary to outsource the activities that take up the time of your employees. Graphic design and animation is a specialized skill that must be learned over time. If you do not have in house staff that is specifically trained for this purpose, it will take entirely too long to teach to an employee. Graphic designers routinely attend school for two to three years before they are considered professional. Can you afford to lose this kind of time within your office productivity?

Another reason that a partnership is highly effective is because you will have the ability to change a marketing campaign on the fly. If you do not have the hardware to make quick fixes in an animation, then you will not be able to respond in real time to changes in the marketplace. Partnering with the right motion graphics design agency will give you this power.

Finally, you will have all of the power of a full graphics agency without having to worry about the depreciation on the hardware or keeping up with the full-time cost of a staff. This is a highly cost-effective way to run your business, especially if you are a small business on a budget.

– What should my next move be?

If you are looking to partner with a professional motion graphics design agency with years of experience in many industries, then give our hotline a call. We are ready to make sure that your marketing is on par with the leaders of your industry. You will never lose a customer based on the initial appearance of your marketing campaign with the proper graphics design agency partnership. Thank you for trusting us with the future of your business, and we look forward to working with you!